Everyone needs a go to pair of underwear, one that will carry them comfortably wherever they go. After all, a good pair of underwear is essential to everyday living. Jack & Jones, one of Europe’s leading producers of menswear, is just the brand you need Riding high on a strong legacy of craftsmanship, unmatched quality and exemplary style it spells class all the way. With humble beginnings that are dated back to 1990, the brand today holds an inimitable position in the sphere of trend-inspired fashion for the cosmopolitan man. Jack&Jones is defined and represented by four unique brands – Jack&Jones vintage clothing, Premium by Jack&Jones, Originals by Jack&Jones, and Core by Jack&Jones.
Each of these brands offers a unique style ethos, which is translated into contemporary styles and designs, catering to the varied yet discerning taste of the modern man.
Vintage by Jack & Jones
Jack & Jones vintage clothing celebrates craftsmanship coupled with supreme quality. By reviving authentic vintage items and reproducing washes, trims and fabrics, it aims to capture the true soul of Jeans. Recreating the perfect vintage vibe with a modern twist, it offers a complementing blend of authentic denim-wear with contemporary styles.
Premium by Jack & Jones
Attention to detail and eclectic styles are the backbone of Premium by Jack & Jones. Addressing the needs of the modern sophisticate, the brand has its roots in classic styles and the collections are built on iconic pieces. The styles are put into modern and seasonal contexts, e.g., dress shirts or blazers in new fabrics, new colours or with added details, based on current trends. With emphasis on quality and detail, these are essentials in a man’s wardrobe.
Originals by Jack & Jones
The Originals line is inspired by the indie and urban pop culture scene. The style is vibrant and easygoing and references are drawn from everything that influences the current trends. It is bold and daring and not afraid to stand out from the crowd. Hip, high quality and in a mix of colours and styles, Originals by Jack & Jones opens up a world of possibilities to customise the right look.
Core by Jack & Jones
CORE by Jack & Jones is utility streetwear with a strong graphical concept and an eye for innovative details. Directed at the fashion forward man, the collection is crafted with high quality fabric and has a crisp and clean finish where details have strong workwear references. Here’s a mix of formal and casual, exemplified by anti-fit jeans, graphic T-shirts, sweatshirts, footwear and knitwear. A striking look is ensured by cut-and-sew seams, technical design details and a colour palette consisting of minimalist, neutral shades combined with bold contrasts.
Website review: jackjones.in
The brilliance of owning an online shopping website is that it is great tool to sell items to anyone at anytime, anywhere. It is not only more convenient for the shopper to have everything in one place but also increase sales for sellers. The jackjones.in website fits the aesthetic of the brand. It’s trendy, fashionable and up-to date. Their navigation is also very well designed, and the use of typography is thoughtfully used throughout. They use a very minimal colour palette with only shades of grey, black and white. The website is easy to understand and that the viewer instantly understands what they’re selling. You can discover the latest innerwear, outerwear and footwear products. You can shop for products based on their price, size, colour, and discount.
Most orders arrive within 5-10 days of order being confirmed. An order confirmation SMS/Email will be sent to you; so, you need to keep a watch out for the notification that you will receive from the brand once your order is
They provide free shipping on all orders.
They only ship within India but accept most international credit cards.
Jack & Jones Boxers – Tailored from soft cotton fabric and flaunting the label’s signature, this pack of printed boxers oozes casual comfort. INR 599.
Jack & Jones Trunks – Crafted from cotton, this pair of trunks from Jack & Jones will lend a comfy appeal to your innerwear collection. INR 449.
Jack & Jones Pyjamas – Fashioned with a tropical-inspired graphic print all over and tailored with side slip pockets, this pair of pyjamas is the core of a man’s wardrobe. INR 999.
Memphis Grizzlies Print Black Brazilian Trunks NBA – Wardrobe staples get a sporty makeover with this pair of black trunks from the Jack & Jones NBA collection. INR 599.
Jack & Jones Briefs – Crafted from cotton, this pair of briefs from Jack & Jones lends you a comfortable feel all day long. INR 349.
Jack & Jones Briefs – Bedecked with the brand signature on its waistband, these cotton briefs are all about being stylish, while refusing to compromise on its comfort level. INR 999.
Jack & Jones Blue Sweatshorts – Tight, semi-fit, it is made from comfortable cotton; It is easy to style and a versatile mélange with drawstrings for individual fitting. These shorts will easily take you through the warmer months. Besides, they are comfy and very easy to pair because of the mélange fabric.
JACK & JONES Black Mid-rise Slim Fit Sweatpants – Find your new favourite men’s sweatpants here. This design has a classic slim fit, making this style your casual essential.
Solid Casual Sweatshirt – Hit the ‘Athleisure trend’ with this super comfy sweatshirt in green from Jack & Jones. Comfort and style personified, this sweatshirt with a zipper, checks all the right boxes. Pair it with a smart t-shirt and trainers to set the look.
Jack & Jones Black Graphic Print Sweatshirt – Give your athleisure style a slick upgrade with this fit to form and edgy black sweatshirt from Jack & Jones. Cool and versatile, style up a storm as you pair it with trendy joggers and trainers.
Jack & Jones Blue Zip up Sweatshirt – Effortless and trend setting style is just a smart sweatshirt away; so sport this refined blue zip up sweatshirt from Jack & Jones for a decidedly on point look. Team it with camo sweatpants and lace ups to complete the look.
Jack & Jones Grey Ripped Sweatpants – These are narrow joggers with fashion styling, open eyelets and drawstrings. Comfortable and stylish! INR 2999.
High fashion meets precision fits and must-have styles with Jack & Jones’ collection of bottom wear. From sleek trousers for the suave corporate, to laidback khakis for the causal comfort seeker, comfy sweatpants for the gym and sports junkie and chinos for that weekend slayer, there is a style that tickles all sartorial taste palettes. Browse through our one-of-a-kind collection and make it your own!
Jack & Jones light blue denim mid rise shorts – Be a cool denim slayer this season, with this comfy and always in trend pair of denim shorts from Jack & Jones. Packed with a great fit, this one is a closet save! Pair it with a graphic tee and trainers for a rad look. INR 2499.
Jack & Jones black slim pants – Break the trend circle and go classic with this pair of black slim fit pants from Jack & Jones. Keep your look fuss-free and pair them with a slim fit tee and loafers. On point and cool we say! INR 2999.
Casual Solid Pants – This über cool, super stylish trouser in grey from Jack & Jones is trending this season. This semi-casual pants can work for AM to PM affairs. Team this with a fun shirt/t-shirt and trainers for a trendy look.
Your search for that perfect t-shirt ends here with a robust collection of tees that will not only up your fashion quotient but will become a closet keeper. You name the style and you’ll find it here…short or long sleeves, polo or crew neck, solid or printed, striped or graphic, whatever rocks your style boat. The range is spruced up with the latest global trends, fresh styles, perfect fits and served to you right here—at the click of a button.
Jack & Jones X Marvel Blue Colour Blocked Graphic Print Crew Neck T-shirt – Marvel fans, it’s time to reinvent your summer style armour and this time you gotta do it with this blue Jack & Jones X Marvel crew neck tee! Be a style warrior in this colour-blocked tee and make it count when you pair it with distressed jeans and high top boots. INR 1299.
Jack & Jones Blue Front Pocket Crew Neck T-shirt – Classic styles are the true wardrobe heroes, so get your heroes right with this blue crew neck tee from Jack & Jones. Style it up or tone it down while pairing with slim jeans and trainers. INR 1499.
Welcome to the shirt atelier at Jack & Jones…proud to present to you an exhaustive and in-trend range of fashion forward shirts, ranging from the classic tailored white shirt to the casual laid back styles. Styles that take you from AM to PM with attitude and finesse…pick from conventional and classic shirts, statement-making printed or check shirts and vibrant solid hued shirts. Jack & Jones gives this wardrobe essential a style upgrade so that your look is always a trend-setting one.
Jack & Jones Powder Blue Slim Fit Shirt – Be a style spark this season with this soft powder blue slim fit shirt from Jack & Jones. Spruce up your on-duty style and pair this slim fit shirt with trousers, Oxfords and spiffy Aviators. INR 2499.
Jack & Jones Blue Colour Blocked Slim Fit Shirt – Be a style spark this season with this subtle yet eye-catching blue and black colour blocked shirt from Jack & Jones. Amp up your off-duty style and look über chic as you team this shirt with black jeans, trainers and Aviators. INR 1699.
The launch and growth
Jack & Jones was launched in the year 1990 and in India, the brand was launched in the year 2008. The men’s innerwear segment is growing at a rate of 14 per cent CAGR since 2010. Today, this utility driven category has turned into a mainstream fashion category. Online business allowed the brand to grow this category in terms of scale by improving customer accessibility.
Also, the brand’s website was in January 2016. While innerwear has always been available with Jack & Jones, this category was identified as a focus segment and highlighted on the website March 2018 onwards. Jack & Jones’ products are manufactured at compliant factories both locally and globally. Besides, though the online platform being a shoppers paradise, it took Jack & Jones around 10 months to start seeing traction and website visits.
Brand aesthetic and packaging
Positioning itself as a democratic jeans brand, Jack & Jones is making it easy for fashion conscious men to create their own personal style. The four lines CORE, ORIGINALS, VINTAGE and PREMIUM have different target groups and expressions design-wise. Also, Jack & Jones innerwear is known for its young and vibrant prints. It offers funky options in underwear and loungewear categories at compelling price points. Also, styling of innerwear is adapted to suit the brand’s fashion identity. Hence from quirky prints to unconventional cuts with interesting logo details, the innerwear collection is an exciting addition to the bran’s product portfolio.
Also, the basic brand aesthetic of the brand is denim, which is regarded as the backbone of its business. The brand has also diversified into various product categories such as accessories, shirts, T-shirts, pants, shorts, winter wear, trousers, and inner wear.
So, to keep it in sync with the identity of the brand, the packaging is minimalistic with an appeal of rugged masculinity, which perfectly reflects the brand’s DNA.
As for the website design, the brand prefers to keep it minimalistic, easy to navigate, with a black and white theme and a simple UI.
While coming up with the design for the website Jack and Jones’ website across the globe look very similar. They follow global ecommerce designs and guidelines and make minute changes/alterations monthly. From an imagery perspective, it is updated every quarter and in terms of stocks, it is updated daily.
Mobile revolution and e-commerce
E-commerce as an industry is growing at a menacing pace, however, the mobile has made quite an impact on the online business with most labels having an app of their own. Jack & Jones though does not have any app and today, more than 70 per cent traffic comes from the mobile. Hence, the brand believes that mobile view is more important than desktop view and mobile responsive web store is mandatory for better consumer experience.
Even though e-commerce has successfully contributed in getting the brand products closer to the target audience, it also possesses the challenge of compromising on brand experience and commoditisation of the products. Hence, the brand believes that the challenge is to create a platform where physical outlets and digital mediums connect with each other seamlessly. Tech innovations like omni-channel, endless aisle, experiential store etc., have made headway in the right direction.
The power of social media
With changing times that are fast transforming the way people shop, especially the youth, and the fierce completion in the online space amongst brands, social media plays an important and integral part of defining the choice of the buyer. Jack & Jones has made a note of this and has always made social media its integral platform to connect with the target audience.
Digital marketing on various social networking sites being big right now, the brand also considers it extremely effective for Jack & Jones since the core target audience is in the age group of 18-24 years. Hence, it invests resources on social media not only for brand communication but also to drive traffic to the website.
The response so far…
Social media, digital marketing, social networking sites, may define a an individual’s choice to buy a product they want, yet for brands have to take a wholesome perspective when it comes to marketing strategies.
One cannot simply keep spending on marketing until the back-end infrastructure is well-defined. In this category, the brand loyalty is very high from a fit and comfort perspective. However, under garments as a category is doing relatively well for Jack & Jones and their major traction comes from mainstream clothes but gradually the brand is trying to build this as a category. It has received an encouraging response lately as well. One challenge they face though, is a no exchange/return policy for under garments purely for hygiene concerns, which makes it difficult for first time buyers to invest in this category online.
Also, when it comes to online shopping, fit issues can be a concern but as far as under garments are concerned, most buyers are repeat customers who are already comfortable with the fit and confident about sizing. Jack & Jones provides a very comprehensive size guide.
To conclude, Jack & Jones believes that convenience and competitive prices are the key drivers for online shopping when it comes to customers’ expectation as well as a larger product catalogue, which also attracts customers.
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